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CIM HK Announces Marketing Symposium ' 08 Six Prominent Speakers Examine Issues for Brands Anti-aging
The Chartered Institute of Marketing, Hong Kong (CIM HK) today announced its Marketing Symposium '08, to be held on April 19, 2008 (Saturday) at the Chiang Chen Studio Theatre, The Hong Kong Polytechnic University.
Themed in "Anti-aging for Brands", this year's symposium will examine the strategies and campaigns which leading marketing practitioners and brand guardians put in place to sustain and extend the health and longevity of their brands. Six prominent speakers have been invited, and their topics of presentation are as follows :
Morning Session (9:30 a.m. – 12:30 p.m.)
· Aging Issues for Brands
Ms. Judy Wong, Managing Director (Public Relations), DraftFCB Hong
Kong
· Coke Light: Keep Fit through Consumer Engagement
Ms. Jaslin Goh, Associate Planning Director, Ogilvy & Mather Hong
Kong
· Strengthen Inner Wellness for Brand Equity Enhancement
Ms. Lilian Leong, General Manager, Leo Burnett Hong Kong
Afternoon Session (2:30 p.m. – 5:30 p.m.)
· LensCrafters (ex-The Optical Shop): Revitalisation with Fresh Brand
Experience
Mr. Gilman Too, Visual Marketing Director, Luxottica Retail
· YSL: Make-over for a Renowned Cosmetics Brand
Ms. Denise Lai, Managing Director, YSL Beaute HK Ltd.
· Ocean Park: Reposition and Reinvention to Consolidate Marketing
Leadership
Mr. Paul Pei, Director of Sales & Marketing, Ocean Park Corporation
Mr. S.K. Cheong, Chairman of CIM HK, said, "With this strong line-up of renowned brands and speakers, we are confident the Marketing Symposium' 08 will help tertiary students and young marketing executives enrich their knowledge base and strengthen their career development prospects. At the same time, CIM members participating at the symposium can earn CPD (continuing professional development) hours, which is instrumental in achieving and retaining their Chartered Marketer status - a benchmark of pinnacle success for a marketer."
The Marketing Symposium' 08 sponsors are Ngong Ping 360, KMB and Taikoo Sugar, with Career Times as media sponsor. Supporting organisations include the Asian Centre for Brand Management, The Hong Kong Polytechnic University Hong Kong Community College, HKU School of Professional and Continuing Education and Lingnam University. The Manchester Business School is also a supporter.
Registration for the Marketing Symposium' 08 is now open. Interested parties can view detailed information and make bookings at: www.cimhk.org.hk. For enquiries, contact the CIM HK office by phone: 2868 1110 or by email: info@cimhk.org.hk. |
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